Affiche des vins du jura

Jura wines

We've been asked to carry out a communication plan for theJura wines. Yellow wines has a bad reputation because of it's particular taste. To remedy this, we had to inform people on the subject. In groups of 5, we've proposed to our client a complete and realistic communication plan. It had to awnser his demands and give a grand visibility to the association. We eventually presented our projet to our client, and even if he didn't choose any group's propositions, my team and I got the best results.

My work

I took care of the communication on social media. In my opinion, it's the most cost-effective way to reach a great number of people. So I've based my strategy around them. After a target study and of their presence on social media, I wrote a description of each one. They present the number of active people on social media, how many we can reach and how. I present a content creation method that permits to generate enough ressource to be very active for a long time. Because to be seen, you have to produce quality content, regularly.

Check it out
Première page du plan de communication - Léon Moffat

Reed the other documents

The global communication article is avaible here.

Check it out

Discover my other marketing project

Take a look