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Communication for MMI

We wanted to encourage teenagers to subscribe on Parcoursup, and to find interest in MMI, our college. To do so, we have began a communication campaign via the college's Facebook page. It lasted for a little more than two months, and shows life at MMI. We present teachers, students, subjects and activities at college. But also Parcoursup reminders and a few jokes at weekends.

My work

With the help of a colleague, I took care of the content for a a week. We wrote articles adapted for the target, accompanied by illustrations to support our statements. This helped us learn to use Facebook business and to manage a page in a professional way. A post was published each day, it was important to varie content without leaving the common thread. We had to prepare things properly. We determined themes, content regualiraty and distribution all along the campaign.

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